"Michael Porta" say if you want to be in business, do not stand in the middle!
MINDSET - Offensive or Defensive
Re-Active : Wait for things to happen...
Pro-Active : Make things happen...
S - Segmentation / Divide
T - Targeting
P - Positioning / Perception eg. you want to buy sportswear, you think of NIKE, Adidas..
Secregate, Knowing your target Customer, Attractiveness, Profitability, ROI (Return on Investment) / EVA (Economic Value Added Asset).
In Singapore, that's no longer "Iron Rice Bowl" but lifelong learning (Learning, Re-learning, and Unlearning) (eg. 1 Singaporean worker = 3 Malaysian workers or 13 PRC workers / 16 Indian workers)
Specify : to finish ASAP and give a time
Measureable : quantifiable
Achieveable/ Attainable :
eg. I want to increase my market share by 10%, because I know I can achieve it!
Resources : eg. Labour, Unskill, Low skill, Semi skill, Highly skill, Capital, Land, Equipment,Machine, Entrepreneurial spirit
TimeFrame : Today's Technology -Relevant information for Today's Time
In year 1960 - Labour Intensive
In year 1980 - Capital Intensive
In year 2000 - Knowledge-based Economy
Resources can be controlled
Environment cannot control
Change is Constant
PEST - P : Politics , E : Economy, S : Social Factors (Consumer Taste), T : Technology
SWOT - S: Strength, W: Weakness , O: Opportunity, T: Threat
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